From Wednesday the way Google ranks websites in searches from mobile devices such as smart phones and tablets will change.
The new rankings will favour “Google mobile friendly” websites. Google will still rank desktop only sites but they will be ranked lower than their mobile counterparts.
Digital strategist Ewan Watt, or roi.com.au, believes these changes could disadvantage the majority of Australian companies, considering 66 per cent of the nation’s websites weren’t optimised for mobile devices.
The changes not only affect small to medium-sized companies.
Roi.com.au analysis shows 51.5 per cent of ASX 200-listed companies, including Domino’s Pizza, Coca-Cola Amatil and BHP Billiton, do not have mobile-friendly sites and, consequently, will fall in Google search rankings.
A website design needs to be responsive without redirecting to separately hosted mobile site, common mistakes seen are content not scaling properly for a mobile device separate versions of the desktop and mobile site in operation with different content.
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